Brad Schmiling graduated from the University of Wisconsin Green Bay with a Bachelor of Science in Performing Arts Engineering and Design in 1997. After working in Madison at Electronic Theater Controls, he discovered that life on the road was not for him. He worked for a sales company in St. Louis but decided to move back to Wisconsin to eventually become a co-owner of von Stiehl Winery, Captain’s Walk Winery, and Ahnapee Brewery. In 1999, original von Stiehl Winery owner, Dr. Charles Stiehl, suggested to Brad that theatre and wineries weren’t that different: “When it comes to wine, it’s all about romance and putting on a show,” Doc said. After that piece of advice, Brad took a showbiz-style focus on event development and branding. He is the vice president of the corporation, and his role in the winery is “to run the business.”
Brad joined the Meyer Board in 2012 due to his love for the Meyer. He is married to wife Shaun who usually comes up with good ideas that Brad gets credit for. His hobbies include playing guitar and singing, taking care of old buildings, boating, walking, and enjoying the finer tastes of wine, beer, cigars, whiskies, coffees and smoked meats.